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Here at MIF, We love awareness and advocacy and we believe entirely in the power of social media as a tool in advancing our research. In a nutshell we carry out:

  1. Conversation social media research
  2. Media Work
  3. Advocacy (mostly around policy formulation and NGO advocacy)
  4. Programmatic social media interventions based on real time dialogue

Our digital advocacy work is largely accompanied with social media based marketing interventions based on corporate models – all highly cost effective. These Include:

  1. Influencer identification in relevant categories and relationship building
  2. Advocate training
  3. Material (resources) for online distribution
  4. SMS/Micro site campaign (including geolocation, survey info, personal stories, remarketing opportunities etc.)
  5. Online campaign development
  6. Social media Marketing
  7. Remarketing
  8. Survey Info
  9. Traditional
  10. Online community facilitation

We have 3 levels of reporting on social media. The first 2 are detailed here and the 3rd concerns our programmatic social media interventions, detailed separately.

Social media research can be conducted on any topic of interest, in any country. For example our Viral “Breast ironing” case of 2016 from the African diaspora (using Cameroon as case study).

The two levels of research work, programmes and analysis are:


A sample of raw report on social media conversation based on Cameroons breast ironing (citizen’s voices only, media voices excluded-so we take out all news sharing, which often comprises the majority of social media analysis) views from Nigeria and Ghana only in February of 2016. These can be delivered monthly, weekly or daily. Retrospective reporting is also available –from 2011 onwards. These are comparatively inexpensive. Standard raw reporting provides the following Analytic Units:

  • Volume Timeline and Content Sources
  • Topic Trends
  • Twitter-potential impressions, Top mentions, Top Hashtags, Top Retweets

Additional Analytic units are:

  • Geography
  • Interests
  • Engagement Times
  • Authors – Most Influential, Most Prolific and Posts per Day
  • Demographics – Age and Gender


We emphasise that we can report on:

  • Any topic in Almost any country in the world

Our cost here are based on English language analysis and single country reporting. (Please enquire about other language reporting if required. We can also report on multiple countries at discounted rates)

Our reports, of course, rely on social media data: for African countries (referring to out twitter data index in 52 African countries)

Other social media data like Instagram, Facebook etc. tend to mirror twitter activity, so it is a good proxy for general data volumes.

So whether it’s a political violence in Kenya, LGBTI conversations in Nigeria, racism in South Africa, gender based violence in Tanzania, First people rights in Australia, the Mexican wall in America – you name it, we can report on it, And if your topic seems unusual, and you are concerned there would be little data on it, we will do a basic data run free of charge to ascertain if there is enough social media data to warrant your investment.


Media pieces are short, punchy social media based research pieces on current and topical events. They are designed for distribution on social media (short version) and for distribution to the media (longer version).

Here, we work with NGOs that have a particular set of interest, and construct one or more pieces of social media research each month, on a contract basis.

We prefer to co-publish- thus generating publicity both for the NGO and for MIF. Of course, where pieces are of particular public interest they can be picked up by traditional media channels – radio, TV, print.

There is opportunity to track on social media amplification programmes like this.

Our Media pieces can range from the episodic (e.g. a piece on how social media responded to Kemen’s Rape Allegation from Big brother Nigeria, or bring back our Girls Latest tweets) to the sequential (a series of pieces looking at a particular issues from various angles) to the substantive (using a categorised report to draw a series of media pieces from)

Pricing varies depending largely on the source from which the media pieces are drawn (categorised report already contacted vs bespoke media pieces) and also the amount of reporting work required by Mordi Ibe Foundation.


This is the apex of our work, and the area in which we are able to achieve large social and behavioural change.

Research work for this process is conducted through Mordi Ibe Foundations Research centre for Advocacy and policy review, and all digital activist training and Dialogue on social media is conducted entirely by us.

Our goal here is to intervene in social conversations circling around the United Nations 17 Sustainable development goals (See the MIF Advocacy calendar for details) and through the use of digital activists and real time engagement change the nature of the conversation while engaging in dialogue with relevant protagonist on social media.

This is the work for which we seek funding directly from donor organisations for- although we work on individual programmes.

While we do run programmes over 6 month or year-long periods, our programmatic social media interventions are designed to be ongoing projects. They require substantial funding – but have a very high chance of effecting meaningful and large scale change.

The nature of programmatic social media intervention process varies depending on the subject – some are based around dialogue with people expressing objectionable views, for example Xenophobia, racism, homophobia, sexism), some are more nuanced, for example HIV/AIDS risk factors, diabetes). Some are more information based. All, though follow the same process:

  1. Research
  2. Reflect, Identify, Create and strategize
  3. Engage
  4. Implement
  5. Monitor and Evaluate

We invest our energy in building a sustainable future that is why we have incorporated the sustainable development goals defined by the United Nations for the 2015 – 2030 horizon into our strategy and sustainability policy. These goals are ambitious and Universal. They are a call-to-action to all countries and all types of organisations and institutions to tackle the greatest environmental, social and economic challenges threatening the future of the planet.

Government, Companies private/public sectors, CSO’s, NGO’s and other actors play a vital role in achieving the targets set in each one of the seventeen goals. (The SDGs Photos)

And it’s an honour for us to Spearhead the SDGs in Nigeria as one of the Biggest Non-profit not only in the nation but the African diaspora.

Social media and our Blog is our primary way of reaching a wide online audience both locally (within the African diaspora) and across the globe.

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