More than 1 out of every 5 students report being bullied
National Bullying Prevention Month is a nationwide campaign founded in 2006 by PACER’s National Bullying Prevention Center. The campaign is held during the month of October and unites communities around the world to educate and raise awareness of bullying prevention. This campaign has grown from an initial week-long event to a worldwide effort with thousands of individuals participating in multiple activities throughout October.
Hundreds of schools, major corporations, and many celebrities have joined the movement. Take action and show that you care about kids being safe at school, while online, and in the community.
More than a decade together against bullying—and united for kindness, acceptance and inclusion.
National Bullying Prevention Month is a campaign in the United States founded in 2006 by PACER’s National Bullying Prevention Center. The campaign is held during the month of October and unites communities nationwide to educate and raise awareness of bullying prevention. Initially held the first week in October, the event was expanded in 2010 to the entire month.
PACER developed the initial campaign, National Bullying Prevention and Awareness Week, to raise awareness about bullying. Historically, bullying had been viewed as “a childhood rite of passage” that “made kids tougher,” but the reality has always been that bullying can leave devastating and often long-term effects such as a loss of self-esteem, increased anxiety, and depression for those involved. PACER reached out to the community through partnerships with education-based organizations such as the National PTA, the American Federation of Teachers and the National Education Association to provide schools, parents and students with the educational resources and support to better respond to bullying behaviour. The National Bullying Prevention Center laid the groundwork so that National Bullying Prevention Month is now a nationwide call to action around educating communities as to their roles in bullying prevention. This initiative has helped shift thinking away from bullying as “rite of passage” and toward the knowledge that bullying can be prevented and stopped through education and awareness.
National Bullying Prevention Month is recognized in communities across the United States, with hundreds of schools and organizations signing on as partners. Facebook, Disney, Instagram, CNN, TLC and Yahoo! Kids and many others have supported the month through media outreach and dissemination.
Schools, communities, and organizations around the world unite during PACER’s National Bullying Prevention Month
In October 2014, From New York to New Zealand, thousands of schools, communities, organizations, and individuals came together during PACER’s National Bullying Prevention Month to raise awareness for bullying prevention. It was the largest demonstration of support for students who have been bullied since PACER initiated the campaign in 2006.
“National Bullying Prevention Month has grown more than we could have ever expected,” said Paula Goldberg, PACER’s executive director. “In less than 10 years, PACER has helped to create a global bullying prevention movement with millions of supporters. We know it is making a positive difference for children and families.”
Unity Day celebrated worldwide
On Unity Day, Oct. 22, PACER’s National Bullying Prevention Month reached its pinnacle when students, educators, families, TV personalities, and others wore orange, held events, and shared stories, photos, videos, and more on social media. In Mexico, a middle school held the first international Run, Walk, Roll Against Bullying event; students in New Zealand decorated bullying prevention cookies; and a school in Taiwan displayed Unity Day posters.
PACER’s campaign was also supported by corporations including: CustomInk, Disney, Facebook, Frito-Lay, Galderma, Green Giant, and the TLC network. Disney employees in the United States, Canada, the United Kingdom, and Argentina honored Unity Day in a variety of ways, from wearing orange to dedicating acts of kindness to each other. Australian motivational speaker, author, and PACER partner Nick Vujicic, who was born without arms and legs, held a press conference in Mexico and posted videos for his millions of followers on Facebook. “We are thrilled by the outpouring of support for Unity Day,” said Julie Hertzog, director of PACER’s National Bullying Prevention Center. “It was amazing and inspiring to see everyone unite to spread an important message of hope.”
More than 400 people participated in PACER’s fifth annual Run, Walk, Roll Against Bullying presented by American Dairy Queen in Bloomington, Minn. on Sept. 20. U.S. Senator Amy Klobuchar spoke and students from local schools shared messages of inclusion and kindness.
- In Culver, Ind., local businesses hung Unity Day banners and painted their windows with bullying prevention messages. At schools, inspirational messages were posted on every locker.
- At Incarnate Word Academy in Corpus Christi, Texas, students celebrated Unity by wearing orange shirts, placing orange ribbons on locker handles, and participating in bullying prevention activities in the classroom.
- Nearly 500 students and school staff in Hilbert, Wis., showed their commitment by standing together in a gymnasium to spell a giant human U-N-I-T-Y, and doing a district-wide Unity Dance.
PACER’s National Bullying Prevention Month by the Numbers
|226,000+||views of PACER partner Nick Vujicic’s Unity Day Facebook Video|
|10,000||students in Peoria, Ill., participated in Unity Day events|
|6,000+||official Unity Day posters ordered by schools|
|50||states with schools that participated in Unity Day|
|1||The first international Run, Walk, Roll Against Bullying event held in Mexico|
Lets Take a Trip to the History of Natl. Bullying Prevention Month.
October 2016 | National Bullying Prevention Month
Celebrating 10 year (2006-2016) anniversary!
StopBullying.gov celebrates 10 years with an anniversary blog.
OH MY DISNEY celebrates #ChooseKindness with this video featuring clips from favorite Disney moments to the tune of “Hold Me, Thrill Me, Kiss Me.”
Miami Dolphins host Hometown Huddle in partnership with PACER’s National Bullying Prevention Center.
Loserville and cast celebrate Unity Day!
October 2015 | National Bullying Prevention Month
PACER partners with:
- Disney to produce a public service announcement titled “You are Braver, Stronger and Smarter Than You Think.”
- TLC on Unity Day, which turned its logo orange and TLC celebrity talent spoke out about bullying prevention.
- YouTube sensation Bethany Mota for a media tour and event at Mall of America in Minneapolis, Minn.
October 2014 | National Bullying Prevention Month
PACER partners with:
- Disney’s “Choose Kindness” campaign. “Choose Kindness” was a bullying prevention campaign created by Disney ABC Television Group’s efforts to encourage children and parents across the nation to help put an end to bullying by choosing kindness.
- Nick Vujicic on raising awareness about bullying through PSA’s and social media.
- Facebook and Instagram to create a guide to help parents talk with their 13-year-old about online safety.
- TLC on Unity Day, as their logo turned orange and TLC celebrity talent spoke out about bullying prevention.
October 2013 | National Bullying Prevention Month
PACER partners with:
- Green Giant to RAISE A GIANT, an open letter writing campaign for parents and to develop the student centric movement, THE WE WILL GENERATION
- Disney and ABC Family on nationally aired PSA’s.
- Facebook Safety to promote events and resources
October 2012 | National Bullying Prevention Month
PACER partners with:
- Disney at event at Mall of America featuring “Next Big Thing”
- Katie Couric and Anderson Cooper recognize UNITY Day be going orange
- Stopbullying.gov, the federal government’s bullying prevention website, explores the history of PACER’s National Bullying Prevention Month
- Hollywood Teens Bring PACER Message to Shine from Yahoo!
October 2011 | National Bullying Prevention Month
National partners included PACER’s National Bullying Prevention Center, National PTA, American Federation for Teachers, National School Climate Center (Bully Bust), National Education Association – NEA, National Association of State Directors of Special Education and many more!
Special events included:
- PACER’s second annual Run, Walk, Roll Against Bullying. Other organizations around the country hold their own Run, Walk, Rolls using PACER’s free online toolkit.
- UNITY DAY With a call to action to “Make it orange, make it end, unite against bullying”. Ellen DeGeneres wears orange to show her support.
- UNITY DANCE DAY Students around the country participate in PACER’s first UNITY DANCE DAY, using music and dance to show support of those who are bullied.
October 2010 | National Bullying Prevention Month
The fifth annual event grows from a week to a month with October designated National Bullying Prevention Month which unites communities nationwide to raise awareness of bullying prevention. The event is expanded to include free, downloadable activities, education, and awareness building for the entire month and the message is realigned to engage, educate and inspire other to join the movement. Educators, students, families, and individuals who care about students access the tools to address bullying in their school, recreational program, and community organizations. Over 700 partners and champions joined PACER Center against bullying join the cause. Yahoo! Kids features the campaign on their site for the third year and Facebook, Demi Lovato and PACER partner to reach millions on a cyberbullying prevention message. The month is featured on CNN’s Anderson Coopers Town Hall meetings. Ellen DeGeneres lists PACER Center as a bullying prevention resource on her website along with several other national media resources, such as CNN.com.
2009, Oct. 4 -10 | National Bullying Prevention Week
The fourth annual National Bullying Prevention Week was held Oct. 4 – 10, 2009. The campaign title is condensed and retitled to “National Bullying Prevention Week”. The mission of the week is realigned to encourage children, teens, adults, schools, and communities across the country to partner with PACER Center to prevent bullying. The movement is being given a boost with the launch of—a relevant, edgy Website created by and for teens. In addition to videos, stories, blogs, and social networking, the site features a toolbox of things teens and schools can do to address bullying—from creating their own videos to performing role plays for younger students. Teen sensation, Demi Lovato, also becomes the spokesperson for PACER and the cause. A free, downloadable classroom toolkit is added to the campaign, along with interactive role plays. Over 300 partners sign for the event. Yahoo! Kids features the campaign on their site for the second year.
2008, Oct. 5 -11 | National Bullying Prevention Awareness Week
The third annual National Bullying Prevention Awareness Week was held Oct. 5 – 11, 2008. It was sponsored by PACER Center’s National Center for Bullying Prevention. Cosponsors were the National PTA, National Education Association, American Federation for Teachers, National Coalition for Parent Involvement in Education, and School Social Work Association of America. Yahoo! Kids features the week long campaign on their website. Over 100 partners join the cause online.
2007, Oct. 21 – 27 | National Bullying Prevention Awareness Week
The second annual National Bullying Prevention Awareness Week was held Oct. 21 – 27, 2007. It was sponsored by PACER Center’s National Center for Bullying Prevention. Cosponsors were the National PTA, National Education Association, American Federation for Teachers, National Coalition for Parent Involvement in Education, and School Social Work Association of America. Teachers, parents, and children nationwide are encouraged to increase community awareness about the prevalence and impact of bullying on all children. Activities and materials such as contests, toolkits, and online bullying prevention training are available.
2006, Oct. 22 – 28 | National Bullying Prevention Awareness Week Empowers Schools, Parents to End Childhood Harassment
National Bullying Prevention Awareness Week was held Oct. 22 – 28, 2006. It is sponsored by PACER Center and cosponsored by National PTA, National Coalition for Parent Involvement in Education, and National Education Association. Teachers, parents, and children nationwide were encouraged to use bullying prevention activities and materials at PACER’s interactive, animated website for elementary school students to help end bullying.
“Childhood bullying is a significant problem nationwide,” said Paula F. Goldberg, executive director of PACER, a national parent center located in Minnesota. “It can cause school absenteeism, mental and physical stress, poor school performance, poor self-esteem, and, in some cases, school violence. Statistics show that 160,000 children in the United States miss school each day as a result of being bullied. That’s not acceptable. “Teachers and parents can play a critical role in creating a climate where bullying is not tolerated. When adults and children stand together, bullying ends,” Goldberg said.
About Unity Day
Save the date! Wednesday, October 25, 2017
UNITY DAY: Together against bullying. United for kindness, acceptance and inclusion. Wednesday, October 25, 2017
Make it ORANGE and make it end! What are your true colours when it comes to bullying? If you care about safe and supportive schools and communities make your colour ORANGE on Unity Day. That’s the day everyone can come together – in schools, communities, and online – and send one large ORANGE message of support, hope, and unity to show that we are together against bullying and united for kindness, acceptance and inclusion.
Individuals across the nation, and even world-wide, can participate in Unity Day.
Wear Orange: Make a statement!
“ORANGE provides a powerful, visually compelling expression of solidarity,” said Paula Goldberg, Executive Director of PACER Centre. “When hundreds of individuals in a school or organization wear orange, the vibrant statement becomes a conversation starter, sending the unified message to kids to know that they are not alone.