World Breastfeeding Week is commemorated every year from 1-7 of August all over the world to encourage breastfeeding and improve the health of babies (maternal and neonatal health) around the world.
2017 Theme: "Sustaining Breastfeeding Together"
THEMATIC AREA 2: SURVIVAL, HEALTH AND WELLBEING
CREATING A UNIFIED VOICE
Breastfeeding is a key contributor to the survival, health and wellbeing of infants and mothers. Put simply, it provides babies with the best possible start in life.
The 2016 Lancet Breastfeeding Series provides an up-to-date analysis of available research on breastfeeding. Improved breastfeeding practices have the potential to save the lives of 823,000 children and 20,000 women a year and contribute significantly to long-term health. Urgent steps are needed to coordinate global action to protect, promote and support breastfeeding.
WHO, UNICEF and 20 other prominent international agencies and non-governmental organisations have formed the global Breastfeeding Advocacy Initiative (BAI), to unify the voices of breastfeeding advocates. The aim of this is to increase awareness of the importance of breastfeeding as a foundation of child and maternal survival, health and wellbeing, which resonates with Every Woman Every Child’s (EWEC) Global Strategy for Women’s, Children’s and Adolescents’ Health.
We know that when partners have a unified voice, political support is gained. Advocacy is our most effective tool to secure the political, financial and social support we need. Persuasive advocacy messages should be based on latest evidence of the benefits of breastfeeding.
There is an agreed goal for all governments to prioritise the World Health Assembly (WHA) global target for an increase in the rate of exclusive breastfeeding in the first 6 months up to at least 50% by the year 2025. Let’s advocate together to transform evidence into action for breastfeeding.
1. Join forces with other global, regional or national initiatives for greater impact
2. Advocate to decision-makers for greater political, financial and social support
3. Align your strategies and workplans with those of allies and partners