BLOG: How Famous are the UN’s Sustainable Development Goals in 2017?



According to recent reports 90 per cent of the humanity are not aware of the United Nation’s ambitious Sustainable Development Goals (SDGs), adopted by 193 nations last year to end poverty, protect the planet, and ensure prosperity for all. From our surveys so far only a handful of youths in the digital space know about the global goals and this is very telling of how the larger percentage of the offline population would not have a clue as to what the Global goals are or represents. Only if individuals are aware of the SDG’s can they take it up as his or her right and then a responsibility as well by being heavily invested both in advocacy, implementation as well as individual or collective) action(s). We think it’s an individual’s right and nobody can take away ones development. If you want to make the world sustainable and competitive within the next 15 years, then every individual must see sustainable development not only as their rights but their responsibility as well.


In our opinion the Global goals should be introduced in schools curriculum. “Schools can be agents of change.”

Since the adoption of the goals, not everything is moving at the pace we need to achieve them by 2030.

If the current development model is followed and the world continues to consume at the current rate without tackling carbon emissions, the global temperature can raise up to three or four degrees, and we’re already heading for two. which means GAME OVER for many.


Think Kiribati, the doomed Pacific island which will be swallowed by the sea within 60 years.

2016 was the hottest year on record, like 2015 before it, and our annual global surface temperature is still rising year on year. So what will it take for the 169 targets and 17 goals to become enshrined in national and international law? For the ordinary folk, they can do their bit, and as a non-profit we are doing all we can to not only make them famous but inspire long-term action we must minimise our consumption. And for the consumption we can’t avoid, we must do it sustain-ably and ensure our economies become circular ones by avoiding waste going to landfill, and lobbying our government and business to produce goods that they can be repaired and reused at the end of their first life. People need to say “I won’t buy your product” if they are not sustainable products. And there must be choice editing at the source. As societies if we continue to produce 40 different brands of toothpaste in boxes, for example, we cannot expect the consumer always to choose to do the right thing. So much for supermarkets positioning themselves as green when they continue to sell fruit and vegetables wrapped in individual plastic packaging.



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